Call Federal is honored to announce that it has been recognized as a recipient of the prestigious 2025 Best of the Best award, presented by MemberXP, a leading customer experience program offered through CUSG. This notable accolade celebrates credit unions that are committed to delivering exceptional service and member experiences.
“This award is a testament to our unwavering commitment to making a positive impact on the lives of our members through practical financial solutions and exceptional service,” said John West, President & CEO of Call Federal Credit Union. “Providing a seamless and personalized lending experience is central to our mission, and we are honored to be recognized for the dedication of our team in delivering financial solutions that empower our members.”
The 2025 MemberXP ‘Best of the Best’ Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process utilizes key performance metrics, including Net Promoter Score (NPS) and Member Effort Score (MES), allowing data experts to analyze and validate results meticulously. Recognition is given to the top 25% of performers across various experiential categories, with our credit union earning top honors in Consumer Loan Experience.
At Call Federal, authenticity, collaboration, and innovation are at the heart of the member experience. The credit union continuously seeks new ways to provide easy, accessible, and tailored lending solutions that align with the financial needs of its members. Whether helping individuals secure their first auto loan, refinance for a better rate, or achieve other financial milestones, Call Federal’s lending team is committed to removing barriers and fostering financial well-being.
The distinguished award was presented in February as an annual recognition by CUSG, honoring credit unions that consistently excel in delivering exceptional service.
About Call Federal Credit Union
Call Federal Credit Union is devoted to positively impacting the lives of its members and the community by providing practical financial solutions, exceptional service, and expert know-how. The credit union fosters a culture of optimism and authenticity, encouraging collaboration and innovation in serving its members and community. Founded in 1962 by employees of Philip Morris, it has grown to serve over 30,000 individuals that live, work, worship, volunteer, or do business in the Richmond, Virginia Metropolitan Statistical Area.
ABOUT CUSG
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization’s mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.
Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.